A friend of ours recently bought us a bottle of Hpnotiq as a gift; what drinks could we mix with our new liqueur? I decided to try the 34 proof alcohol in a popular and easy drink, the Hpnotiq Martini. Turns out there is something to be said for this being a hypnotic drink; we were all mesmerized after drinking one of these. So sit back, crack a bottle, and let the Friday Night Drinking Club show you how to mix this tropical Hpnotiq cocktail.
Hpnotiq Martini (aka Hypnotini, Hypnotic Martini)
- 4 oz Hpnotiq
- 2 oz Malibu
- 2 oz pineapple juice
Simply add all three ingredients to a cocktail shaker filled with ice. Shake and strain the mixture into a chilled cocktail glass. If you want to, garnish your Hpnotiq Martini with a skewer of pineapple chunks and maraschino cherry.
This drink only has three ingredients, so mixing it should only take you about two minutes. Ever since the pale blue liqueur was introduced, the number of Hpnotiq drinks has steadily increased. Since Hpnotiq is vodka and cognac based, it works as both a great substitute for regular vodka in popular cocktails. The Hypnotini, or Hpnotiq Martini uses the fruit juices in Hpnotiq along with coconut rum and pineapple juice to create a unique tropical drink.
A Short History of Hpnotiq
Hpnotiq is a unique, pale blue liqueur, created by college dropout Raphael Yakoby in 2001. According to legend, Yakoby got the idea for marketing Hpnotiq after noticing bottles of blue perfume in Bloomingdale’s on Long Island. He then talked to Jim Goldstein of Wingard, a New York liquor importer. Together, they arranged to have Hpnotiq made in Europe and distributed by Wingard. Within a year, the fruit juice, Cognac, and vodka based liqueur had found it’s way into trendy clubs in New York. Wingard sold the distribution rights to liquor giants Heaven Hill in 2003. Yakoby is said to have pocketed a cool $50 million from his creation of the original Hpnotiq. Heaven Hill also distributes Evan Williams Bourbon, Christian Brothers Brandy, and Whaler’s Rum.
Right now, Hpnotiq is the fourth most imported liquor in the United States. What makes it so popular? Heaven Hill President of Sales, Jeff Homel, believes that marketing it as a “category of one” doesn’t hurt. Hpnotiq’s parent company also believes in aggressively promoting the tropical liqueur in upscale establishments and hotels, as well as in beverage emporiums. Homel sees Hpnotiq as a complementary liqueur to the best top shelf vodkas on the market.
A second liqueur, Hpnotiq Harmonie, was launched in 2011. This purple variation is also vodka and Cognac based – infused with berries, lavender, violets, and premium sprits. Both Hpnotiq liqueurs are aimed towards women and the “girls night out” audience.